Privacy Policy

Last updated: November 2025

Georgetown Cupcake (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share information when you visit our website, place an order, or otherwise interact with us.

1. Information We Collect

We collect several types of information from and about users of our website:

a. Personal Information You Provide:

  • When you place an order, create an account, or contact us, we may collect:
  • Name, billing and shipping address
  • Email address and phone number
  • Payment information (such as credit/debit card or PayPal details, processed securely via Shopify Payments)
  • Loyalty or rewards account details, if applicable
  • Any information you include in forms, messages, or product reviews

b. Automatically Collected Information:

When you browse our website, we automatically collect certain information about your device and activity, including:

  • IP address, browser type, and operating system
  • Pages visited, time spent on site, and referring URLs
  • Cookies and similar tracking technologies

This “Device Information” helps us understand how customers use our website and improve their shopping experience.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To process and fulfill your orders, including shipping and returns
  • To communicate with you about your order or account
  • To send you transactional and, if you’ve opted in, promotional emails
  • To operate, maintain, and improve our website and services
  • To detect and prevent fraud or unauthorized transactions
  • To comply with applicable legal obligations
  • For our legitimate business purposes, such as internal analytics and operational improvements

3. Cookies and Analytics

We use cookies and similar technologies to:

  • Enable essential website functionality (such as shopping cart and checkout)
  • Understand visitor behavior and preferences
  • Improve site performance and personalize content

We use Google Analytics to help analyze website usage. Google Analytics collects data such as your IP address, browser type, and pages visited. You can learn more about how Google uses data here.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on

Most web browsers allow you to manage cookie preferences through their settings.

4. Sharing Your Information

We may share your personal information with trusted third parties that help us operate our business, including:

  • Shopify, Inc. (which powers our online store) — see Shopify’s Privacy Policy
  • Shipping and delivery providers
  • Payment processors
  • Customer support and communication service providers
  • Legal or regulatory authorities, when required by law

We do not sell personal information.

5. Promotional Communications

You may receive occasional promotional or marketing emails if you have subscribed to them.

You can opt out at any time by clicking the “unsubscribe” link at the bottom of any marketing email or by contacting us at media@georgetowncupcake.com.

Please note that transactional messages (e.g., order confirmations or shipping updates) will still be sent even if you opt out of marketing emails.

6. Data Retention

We retain your personal information for as long as necessary to:

  • Fulfill your orders and maintain your account
  • Comply with legal obligations
  • Resolve disputes and enforce agreements

You may request deletion of your personal information at any time (see Section 8).

7. Do Not Track

Our website does not currently respond to “Do Not Track” signals from browsers.

8. Your Rights Under the CCPA (California Residents)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

  • Right to know what personal information we collect and how we use it
  • Right to request deletion of your personal information, subject to legal exceptions
  • Right to opt out of the sale of your personal information (we do not sell data)
  • Right to non-discrimination for exercising your privacy rights

To make a request, contact us at media@georgetowncupcake.com with proof of identity and the details of your request.

We will respond within the timeframe required by applicable law.

9. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information against loss, misuse, or unauthorized access.

However, please note that no online transmission or storage system can be guaranteed to be completely secure.

10. Children’s Privacy

Our website is not intended for individuals under the age of 16, and we do not knowingly collect personal information from minors.

11. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes to our practices or for other operational, legal, or regulatory reasons.

The latest version will always be posted on this page with the updated date at the top.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Georgetown Cupcake
3301 M Street NW
Washington, DC 20007
United States
media@georgetowncupcake.com